Welcome to the Learning Center
The Learning Center (LC) is the place where you can hone your tobacco
control advocacy skills. The modules contained in the Learning Center
will help you make positive changes in your community’s environment.
Below are brief descriptions of each LC module. You can follow the
Inform Me – Show Me – Watch Me sequence for each module
or skip to the sections that appear to be most valuable. The Tutorial
will help you make the most of your time in the Learning Center.
Learn how to navigate the LC modules and how to find
specific and related information on each topic. Take this quick
tutorial to get the most out of the learning center.
Worried about whether or not you have the ability to build an effective
tobacco coalition? Try this section of the learning center to learn
how to review coalition activities and define roles, recruit members,
create a team, develop leadership, and sustain involvement within
your own coalition. Not only will you be able to read about successful
coalition-building, but you will gain hands-on experience by completing
the “watch me” section of this piece.
You can influence the health of your community through successful
policy advocacy efforts. Public and private policies are an effective
means to influence population health. In this learning module you
will learn to recognize types of policy and therefore policy change
opportunities, the principles of policy advocacy, the basic steps
to affect policy change in your community and much more. Case studies
demonstrate effective policy advocacy strategies.
Media advocacy is a key intervention strategy that helps influence
community and social norms around the use of tobacco. The opinions
of newspaper readership, television viewers and radio listeners
are influenced by the messages and news they hear through these
media. In this learning module, you will learn how to define media
advocacy objectives, choose effective media strategies, prepare
and implement a plan for media advocacy and evaluate the results
of your media advocacy efforts.
This learning module provides historic tobacco prevention and
control background that helps tobacco control workers better understand
the context for community interventions; describes the rationale
for policy or environmental approaches to tobacco control; describes
the physiological effects of tobacco on the human body; reviews
the CDC Best Practices for Comprehensive Tobacco Control Programs
(including the four basic goals and nine essential components of
a comprehensive program); and details intervention approaches and
the community environments within which these interventions take
This section introduces the basic components for effective program
planning and evaluation in conducting tobacco education and prevention
work. The plan you develop will act as your road map, showing you
the way to making a difference in your community. Evaluating your
plan will tell you whether your program is going in the right direction.
Planning and evaluation go hand in hand throughout the process.
This lesson will help you better understand definitions and principles
behind public health strategies to eliminate disparities in health
status among populations that may bare disproportionate disease or
health risk burden. You will learn how to acknowledge, identify and
assess the needs of diverse population groups and how to develop
culturally competent coalitions and intervention strategies to engage
groups with disproportionate tobacco-related disease or health risk