Planning and Evaluation

Introduction

First we’ll discuss the definitions and principles behind planning and evaluation: What is program planning? What is program evaluation? Who are stakeholders and why are they important?

From there we’ll look at how to put together a community needs and resource assessment, the next step toward establishing your comprehensive tobacco control program plan. When completed, this works creates a profile of your community, the impact of tobacco on the community, the work being done and the work completed in the past to combat tobacco use.

Next we’ll review how to go about developing a program plan, setting and documenting goals and objectives, identifying indicators, developing logic models and evaluating whether the programs process and outcomes measure up to objectives.

Following plan development we’ll tackle implementing a program plan, the time to take your plan from theory into practice. We’ll address some basic project management skills, give you pointers on how to plan and implement activities, and review process and outcome evaluation methods.

Then we’ll look at sharing the results of your evaluation and whether you have achieved your desired outcomes, both in terms of how it impacts your program and how to use the results to influence program funders, decision makers, news media and policy change.

Finally you'll take the Self-Assessment test following the Planning and Evaluation module.

Definitions and Principles

Assessing Community Needs and Resources

Developing a Program Plan

Implementing a Program Plan

Sharing the Results

Self-Assessment

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